The back-and-forth movement of the wooden shuttle laying the weft of the fabric creates a rhythmic sound. The form of that sound wave translates for us into a design motif. That is the ‘Heartbeat of Handloom’.

Heartbeat is the most rhythmic sound expression in any living being. And we just discovered the heartbeat of every fabric made on a loom!

Launched on National Handloom Day Aug 7, 2019.

Kerala Mund veshti with hand embroidered sound wave patterns which can be scanned using the QR code thats attached. Little design intervention which speaks volumes about the skill of our weavers, technology where sound waves are transformed into motifs.