Meet the Founder

A decade of slowly shaping a small home-grown business into several trunk shows in different parts of the globe into a BRAND, has been nothing sort of work but a slice-of-life. Shruthi Prajosh, a trained advertising and Mass Communication post graduate slowly slipped down into the world of crafts and handlooms rather unknowingly. With a keen interest in literature, craft and media, textiles happened in a year of settling down in the Emirates. In a world of extravagant fashion, Indian clothes and crafts slowly found a niche crowd in the Arab world.
Working in the grassroot level with different artisans and craftsmen has always been an eye opener and has taught quite a lot. Shruthi recollects the- the love for handlooms has not come up in a year or so, “the smell of my grandmom’ steel almirah with scented Brut, neatly stacked crisp cotton Bengal tant & kasavu are one of my most favorite memories. I have seen my mom running to Hantex & Khadi Gramodyog to buy khadis and the best of the Handlooms available during every festive season. Handlooms were always part of life; little did I know in my growing years that I would live the craft.”
Being part of more than 40 clusters and 200+ artisans, she still believes there’s a lot more to do and work for. The love for Handloom and handmade is unexplainable and the joy it gives is immense.
Always know your purchase & love and respect handmade!