A decade of slowly shaping a small home-grown business into several trunk shows in different parts
of the globe into a BRAND, has been nothing sort of work but a slice-of-life. Shruthi Prajosh, a
trained advertising and Mass Communication post graduate slowly slipped down into the world of
crafts and handlooms rather unknowingly. With a keen interest in literature, craft and media,
textiles happened in a year of settling down in the Emirates. In a world of extravagant fashion, Indian
clothes and crafts slowly found a niche crowd in the Arab world.
Working in the grassroot level with different artisans and craftsmen has always been an eye opener
and has taught quite a lot. Shruthi recollects the- the love for handlooms has not comeup in a year
or so, “the smell of my grandmom’ steel almirah with scented Brut, neatly stacked crisp cotton
Bengal tant & kasavu are one of my most favorite memories. I have seen my mom running to Hantex
& Khadi Gramodyog to buy khadis and the best of the Handlooms available during every festive
season. Handlooms were always part of life; little did I know in my growing years that I would live
the craft.”
Being part of more than 40 clusters and 200+ artisans, she still believes there’s a lot more to do and
work for. The love for Handloom and handmade is unexplainable and the joy it gives is immense.
Always know your purchase & love and respect handmade!